One of the coolest things this weekend actually happened on MTV.
The three comedians of the MTV show "Human Giant" spent 24 hours straight on MTV and MTV2, the idea being that if the "Human Giant" MTV site got 1 million hits, the show would be renewed for a second season.
The "telethon" to save the show turned into a 24-hour party of hip comics and hip bands that was more enjoyable than the show itself.
Before MTV became a cash cow, people tuned in because they weren't sure what they'd see. For one day, the network was that way again. Flip over in the afternoon and see "Daily Show" correspondent Rob Riggle playing an MTV security guard trying to get air time, or see John Krasinski from "The Office stop buy. Tune in at 2 a.m. to see The National play songs off their new album (WHICH IS OUT TOMORROW).
The idea that MTV was ever a no-rules network of rock 'n' roll anarchy is just nostalgia, but there was a time when there were fewer rules and more room for unpredictability. It was nice to see that again, if only for 24 hours.
Th site easily surpassed 1 million hits, so the show goes on. Here's the site, with a number of great video clips.
Human Giant site