Friday, March 30, 2007

MIMS Watch 2007

Modest Mouse may be bringing the heat at No. 1 on the album charts, but MIMS' "This is Why I'm Hot" continues to follow me around like a circus clown that may have more sinister ideas than just turning balloons into poodles.

Over the weekend, there was a parody on "The Soup" on the E channel. It was so out of left field it was kind of funny, though.

But back to Mr. MIMS himself. In hip-hop, a great way to stay hot is a superstar collaboration (although "This is why I'm hot/ I'm hot 'cause I collaborate" doesn't flow so well). So who is MIMS working with now? Kanye? Nope, hotter. Timbaland? No, HOTTER, dammit! Behold:

Oh hells yes! Zune! It's cross-promotion that fits like a glove: Music Is His Salvation, and the Zune is the salvation for music fans.

For those of you who don't have your ear to the street, Zune is the Microsoft MP3 player that has been vilified worse than the idea of a Snow/Tag Team double-bill.

So this is why MIMS is hot this week: He's on the side of a Zune bus.

The MIMS album drops Tuesday. Will it hit No. 1? Did you ever you think I would write this much about MIMS? Nah, me neither.

To bring this post full circle, The Seattle Times contacted Modest Mouse frontman Issac Brock about the band's album hitting No. 1. He (gasp!) was kinda cranky about the whole thing. Click here to read the story.

1 comment:

fancy pants mcgee said...

I saw the funniest article in the los angeles citybeat last week about the MIMS single - i looked everywhere for a link but couldn't find one. It had venn diagrams to illustrate how you can be hot and fly, or fly and not hot as well as on illustrating how he can make a mil sayin' nothin' on a track - then how much mims could have made if he would have said something... Pretty good shit.

Ryan Taylor