Thursday, January 11, 2007
Cashing in: The Postal Service
Let's play Match Game!
"Such Great Heights" is a song by ______________
The band picked its name because it swaped tracks via ______________
One of UPS' main competetors is _____________________
Yeah, it's the same answer for every blank, and, god, this is just sad. The Postal Service's "Such Great Heights" is the music for this massive new ad campaign for UPS. It features a guy who kind of looks like the dude from "Wings." I first saw the TV spots here in San Diego over the weekend, but UPS also has a Web site specifically for the ad campaign. If you keep the site up with a bunch of other windows, the Flash slows down the music into a funky remix of sorts.
The Postal Service are allegedly working on a new album. I guess if Ben absolutely, positively has to get a track to Jimmy overnight, they can probably get a sweet discount. But what would they call the band then? The UPS? The Brown?
UPS TV spots
UPS ad campaign site
Oh, and to come full circle, there's now a Match Game DVD