Thursday, February 22, 2007
Cashing in: The New Pornographers
I put the New Pornographers' "Twin Cinema" at No. 3 on my favorite albums of 2005, behind Bloc Party and Wolf Parade. Now that some time has passed, I actually give the Pornos in the top spot. (Wolf Parade is still at No. 2, followed by Clipse, then it's just a pile-up of about five or six albums for those last spots.)
So it took about a millisecond for me to look up when I heard the hey-la hey-la's of "The Bleeding Heart Show" coming from my TV. The track isn't only one of the best on the album; it shows that the band can push beyond it's power-pop roots and sets the stage nicely for their next album, which should be out sometime this year.
The song, taut and hopeful with Neko belting out "We have arrived," fits in just about any commercial. So who had the sense to put it in an ad?
Yup. The University of Phoenix — the ultimate commuter college. San Diegans know they got away with rubbing out Mircoskills (speaking of noteworthy commercials!) but they must be taking heat from a New York Times cover story earlier this month. On the school's Web page, right under the phone number, is a link to a whole section refuting the story, "Troubles Grow for a University Built on Profits."
Anyway, "Twin Cinema" obviously gets the highest Baby Heisman recommendation. It's a can't-miss used-bin pickup, or on one of those days when you just want a new CD.
The New Pornographers — The Bleeding Heart Show (MP3)
AND FROM THE VAULT: The video for "Twin Cinema" single "Use It," which came out in those six months where comedian David Cross was in EVERYTHING, yet we didn't mind. I still don't know what "stock tips come next in the logic line" means, but it's a funny, entertaining video.